Lars Stenvold Wik
Director
Magnus Lövdén
Buy-side
Technology
Technology Advisory Services
Stratema recognised a strategic opportunity for Shortcut to bolster their market presence in Sweden, while helping Dynamo enhance their operational efficiency and profitability. This insight paved the way for a tactical approach aimed at fostering growth and optimising performance for both entities in the Swedish market.
Dynamo creates apps for clients like Oriflame, Spotify, SVT, H&M, Voi and Klarna, and has a team of 25 app specialists in Stockholm. Following the acquisition, the Shortcut Sweden team counts more than 35 employees, and the Shortcut group surpasses the 150-employee mark, with offices in Oslo, Copenhagen, Stockholm, Bergen and Bucharest, making Shortcut one of the largest pure play app consultancies in the Nordics.
Shortcut created its first app in 2008. The Trafikanten app was one of the first Norwegian apps in the App Store, when Apple started accepting third party apps for iPhones. Since 2008, Shortcut has created and developed several hundred mobile apps and positioned itself as the largest app developer in Norway. Shortcut’s first office outside Oslo was opened in Bergen in 2019, followed by an office in Copenhagen that same year. In 2020, Shortcut acquired Greener Pastures in Denmark and merged it with its Danish subsidiary. The Shortcut group had 130 employees before the acquisition and had revenues of NOK 139 million (EUR 12.9 million) in 2020.
Dynamo was part of CombinedX. The CombinedX group helps companies and organisations take advantage of digitalisation opportunities. CombinedX’s services are delivered through eight wholly owned specialist companies, each with market-leading technology and business expertise in its niche. Together, the CombinedX companies provide their customers with a unique combination of expertise.
