Dave Sandberg
Partner
Mattias Borg
Buy-side
Technology
SaaS & Software
Stratema initiated the dialogue with Entry Event in mid-2021. Extensive discussions were conducted to ensure that Entry Event and Vitec were aligned in terms of strategy and culture, before embarking on a formal acquisition process. The acquisition of Entry Event strengthens Vitec Actos Smartbook’s product offering.
Stratema is exclusive M&A advisor to Vitec in the Nordics, providing expert assistance in identifying and facilitating strategic transactions.
“Entry Event is a profitable and well-managed company with a robust customer base. This is a perfect bolt-on acquisition, which fits well into our Travel and Hospitality vertical. Its software meets the future needs we see in the niche. Today, we are pleased to welcome the new employees.”
Olle Backman, CEO of Vitec Software Group
“We think it is important to have a long-term owner that understands our business and is committed to the continued development of the company and its software”, says Mats Sagsjö, CEO of Entry Event. “I am convinced that we will be able to offer our customers, as well as facility visitors and guests, additional value through our new owner Vitec Software Group.”
Vitec is the market leader for Vertical Market Software in the Nordics. They develop and deliver standard niche software. Vitec grows through acquisitions of well-managed and well-established software companies. The Group’s integrated processes, combined with its employees’ in-depth knowledge of customers’ local markets, facilitate continuous improvement and innovation. Vitec is listed on Nasdaq Stockholm.
The software company Entry Event develops and provides a complete business system for the hospitality industry. Its customers are primarily Swedish municipalities, as well as swimming pool, tourism and hospitality companies. The system offers physical and online booking functionalities, as well as payment, admission and ticket handling, for all types of visitor facilities. The system also provides back office and financial administration support, and is easy to integrate with other systems.
