Dave Sandberg
Partner
Lars Stenvold Wik
Sell-side
Technology
Technology Advisory Services
Stratema advised PSWinCom that teaming up with a larger enterprise would vastly improve its scope for negotiating better supplier terms. Furthermore, PSWinCom wanted to strengthen its organisational and financial capabilities to improve market access and capitalise on its established position in the SMS gateway market. Link Mobility, aiming to elevate its appeal to investors and improve share liquidity, recognises the need to expand its scale and service portfolio to maintain a competitive edge.
Stratema spent a long time looking for the ideal partner for PSWinCom and thereafter focused on aligning the two parties to ensure future success.
PSWinCom has 21 employees, who are based in Oslo and Bergen.
Link Mobility will through the acquisition of PSWinCom strengthen its position as the largest provider of mobile services in the Norwegian market and become a major Nordic mobile service provider. By combining the two companies’ technical platforms, operational resources, business models and highly skilled employees, Link Mobility will be well positioned for further expansion in the fast-growing market for mobile messaging, mobile payment and mobile search.
“We want to grow together, and have just started to get to know each other.”
Siw Ødegaard, CFO of Link Mobility.
“Link is the largest of the two companies, but both companies are very well run and profitable operations with complementary expertise and customer portfolios. We are not planning to change anything in Bergen, where a large portion of the customers are located”, says Ms Ødegaard.
“We have held extensive talks. This kind of thing takes time. It has been a learning process for both parties. The founders and co-owners have been very keen to participate in the journey going forward.”
PSWinCom is a provider of mobile messaging and payment solutions. In 2013, the company reported revenues of NOK 90.7 million and EBITDA of NOK 11 million. The company has experienced robust growth in recent years and is in 2014 expecting to generate revenues of NOK 98.2 million and EBITDA of NOK 13.5 million.
Norwegian telecommunications company, providing communication services to customers worldwide.
