17.12.24 | Insight
Choosing the Right M&A Adviser
Mergers and acquisitions (M&A) are some of the most complex and transformative events a business can undertake. Whether you’re a seller looking to maximise value or a buyer seeking strategic growth, having the right adviser can differentiate between a successful transaction and a missed opportunity.
Choosing the right adviser is about ensuring the best deal today and positioning your company for future growth and stability. Here are seven key considerations when choosing the right M&A adviser:
1. Experience Matters
The M&A process requires deep expertise in valuation, negotiation, and industry-specific knowledge. Look for advisers with a proven track record of completing deals similar in size, complexity, and sector to your own. Their experience will enable them to anticipate challenges, navigate regulatory hurdles, and identify opportunities others might overlook. An experienced adviser knows what works and what doesn’t, saving you time and reducing risk.
2. Industry Knowledge
An adviser who understands the nuances of your industry can provide invaluable insights. They’ll be better equipped to identify strategic buyers or acquisition targets, accurately assess market trends, and craft a compelling narrative for your transaction. Ask potential advisers for case studies or references from businesses in your field to ensure they have the specialised expertise needed to deliver optimal results.
3. Network and Relationships
In M&A, success depends on the quality, not the quantity, of potential targets or buyers. The aim is to identify those who are the perfect fit and stand to gain the most from the deal. A well-connected adviser can unlock access to key decision-makers—buyers, sellers, or funding sources—who are best positioned to benefit from the opportunity. Strong networks offer access to a curated group of ideal partners, boosting the chances of securing the perfect match.
4. Tailored Approach
No two transactions are alike. A good adviser will take the time to understand your goals and customise your strategy accordingly. Avoid cookie-cutter approaches—you need a partner who will treat your deal with the care and attention it deserves.
5. Communication and Compatibility
You’ll work closely with your adviser, so ensure they communicate clearly, listen actively, and align with your values. Honesty, trust, and personal rapport are essential for a successful partnership. Ensure they understand not only your deal’s financial and strategic aspects but also your vision and objectives. The right adviser will be someone you feel comfortable collaborating with throughout the process.
6. Fee Structure and Incentives
Understand how your adviser’s fees are structured and ensure their incentives align with yours. Whether it’s a retainer, success fee, or a combination, transparency about costs and expectations is crucial from the outset. While a lower fee may seem appealing, it doesn’t always equate to the best value. A well-structured fee arrangement should reflect the adviser’s commitment to your success, with the quality of their service, dedication, and time invested in achieving the best possible outcome for you being the key focus.
7. References and Reputation
Finally, don’t hesitate to ask for references. Speak to past clients and inquire about their experiences and the adviser’s integrity. A reputable adviser with strong testimonials and a solid reputation is more likely to deliver the results you seek.
Conclusion
Choosing the right adviser is a critical step to achieving a successful deal. The ideal partner will bring expertise, industry knowledge, and a personalised approach to help you achieve your objectives. By carefully evaluating potential advisers based on the criteria above, you’ll be well-positioned to navigate the complexities of M&A and achieve a successful outcome.