
Christian Klingsholm Krauss
Director
Christian Klingsholm Krauss
Buyside
Technology
SaaS & Software
Autosource Group is a leading Danish provider of digital solutions and software for the automotive industry, headquartered in Odense with a branch in Aarhus. In recent years, the company has delivered strong growth and cemented its position as a leading supplier of SaaS solutions for car dealerships, leasing companies and financial institutions, covering registration-tax and vehicle-value calculations, leasing and import platforms, as well as specialised solutions for split-leasing and motor insurance.
Through continuous innovation and close collaboration with industry partners, Autosource Group has developed a broad portfolio of digital tools that streamline workflows and create added value for customers. The company has also taken a leading role in the digitalisation of the automotive sector, with a particular focus on automation and data-driven tools for sales and advisory processes. In recent years, Autosource Group has expanded internationally, with strategic initiatives targeting the German market and plans for further expansion in Europe.
The acquisition strengthens Hawk Infinity’s portfolio of automotive software, which already includes Norbits and Cars Software. Hawk will support the Autosource Group management team in further developing the company, enhancing the product portfolio and accelerating its international growth.
Hawk Infinity is an entrepreneur-led investment company with simplicity and an entrepreneurial focus as its hallmark. With a long-term investment horizon, Hawk Infinity acquires companies with robust cash-flow generation and significant growth potential. The firm works closely with its portfolio companies to support sustainable growth and long-term value creation.
Autosource Group is a leading Danish provider of digital solutions and software for the automotive industry, offering a broad portfolio of SaaS solutions for car dealerships, leasing companies and financial institutions.