Viking Venture acquires stake in Liquid Barcodes
PROJECT MANAGER
Lars Stenvold Wik
MANDATE
Sell-side
SECTOR
Technology
SaaS & Software
Viking Venture makes new strategic investment in fast-growing SaaS company on the back of global loyalty programme and subscription trends.
PROJECT MANAGER
Lars Stenvold Wik
MANDATE
Sell-side
SECTOR
Technology
SaaS & Software
Liquid Barcodes teams up with Viking Ventures to realise the potential of the rapidly growing market for customer loyalty programme subscription solutions.
Liquid Barcodes provides a comprehensive marketing platform for the launch of premium loyalty programmes, with a focus on the convenience market. With the reward module as its first product, the company has since expanded its offering to include subscription modules, as well as additional customer support functions. With a platform that covers all critical aspects of a highly successful loyalty programme, Liquid Barcodes has over the years captured the attention of leading global convenience retailers and won numerous international awards.
Having enjoyed considerable success in recent years, management saw an opportunity for further growth by capitalising on the ongoing subscription trend. Together with Stratema, the company set out to find a strategic partner to further strengthen the position of Liquid Barcodes in the US and European markets.
With a long history of scaling Nordic SaaS companies, Viking was chosen as the preferred partner by the owners, as the former recognised the great potential for capitalising on global loyalty and subscription trends. Liquid Barcodes’ collaboration with Viking will enable the company to strengthen its sales and marketing department, as well as to further optimise existing operations.
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