Lars Stenvold Wik
Director
Lars Stenvold Wik
Sell-side
Technology
SaaS & Software
Owing to the growing US interest in Liquid Barcodes’ products, the company and Stratema believed it needed more resources to build a strong organisation capable of handling the expected growth. Additionally, the company aimed to leverage its position as a market leader. Stratema recommended a broadly scoped process that brought in international industry players, as well as Nordic companies with experience in expanding similar operations in the US.
Having enjoyed considerable success in recent years, management saw an opportunity for further growth by capitalising on the ongoing subscription trend. Together with Stratema, the company set out to find a strategic partner to further strengthen the position of Liquid Barcodes in the US and European markets.
“When the need for a partner to help us take the next step and unlock our full potential emerged, we chose Stratema. They brought a pragmatic and tailored approach to the M&A process, with unique SaaS market insights and experience. We felt supported throughout the process, with Stratema serving as a crucial catalyst in finding a partner that covered all our needs. We are thrilled about the result and extend our gratitude to Stratema for their invaluable contribution.
We are really excited to have Viking Venture as investor and majority owner in Liquid Barcodes to help accelerate our growth in North America and Europe. Viking Venture brings in-depth B2B SaaS expertise and a team with an impressive track record in scaling Nordic companies. The Viking team is 100% aligned with our business culture and passion for retail, and their expertise and support will be vital as we continue to help convenience and foodservice retailers boost their growth through our subscription and loyalty platform”, says Mats Danielsen, CEO of Liquid Barcodes.
Liquid Barcodes provides a comprehensive marketing platform for the launch of premium loyalty programmes, with a focus on the convenience market. With the reward module as its first product, the company has since expanded its offering to include subscription modules, as well as additional customer support functions. With a platform that covers all critical aspects of a highly successful loyalty program, Liquid Barcodes has over the years captured the attention of leading global convenience retailers and won numerous international awards.
With a long history of scaling Nordic SaaS companies, Viking was chosen as the preferred partner by the Liquid Barcodes owners, as the former recognised the great potential for capitalising on global loyalty and subscription trends. By teaming up with Viking, Liquid Barcodes will be able to strengthen its sales and marketing department, as well as to further optimise existing operations.
